Privacy Policy
Last updated October 15, 2026
This policy explains what information FilterLeads CA (“FilterLeads,” “we,” “us”) collects through cafilterleads.com, how we use it, and the choices you have. FilterLeads CA is a business-to-business service that sells exclusive water filtration leads to licensed California plumbing and filtration companies. This policy covers personal information about the professionals who visit the site, sign up, or become members.
Information we collect
- Sign-ups. When you sign up, we collect your name, company, email address, the service-area ZIP codes you enter, and the page you signed up from. Payments are handled by Stripe. We do not see or store your full card number.
- Emails you send us. If you email us, we keep the message and any details you include (for example, license information or ZIP preferences).
- Technical information. Like most websites, our web host automatically records standard server logs (such as IP address, browser type, pages requested, and time of request) for security and troubleshooting.
How we use information
- To review your fit for the service, including licensing and territory availability.
- To contact you about ZIP openings, the new-member offer, and your account.
- To operate, secure, and improve the site, and to comply with legal obligations.
When we share information
We share your information only with service providers that help us run the business (such as web hosting and email), when the law requires it, or as part of a merger or sale of the business. We do not sell the personal information of members or applicants, and we do not share it for cross-context behavioral advertising.
Lead information delivered to members
Lead information (homeowner contact details and request details) is provided to members, as part of the paid service, for the purpose of contacting the homeowner about water treatment in the member’s exclusive ZIPs. Members must use that information only to respond to that homeowner’s request, keep it secure, and follow all laws that apply to calls, texts, and email. Members may not resell or share it.
Cookies and analytics
FilterLeads CA does not use advertising cookies, and it does not run Google Analytics or other third-party analytics scripts. We use Google Search Console to see how the site appears in Google search; it reports aggregate search data and does not place cookies on your device. Our web host may set a basic security cookie to block automated abuse.
Do Not Track: because we do not track you across other websites, we treat browsers the same whether or not they send a Do Not Track signal. We also honor Global Privacy Control (GPC) signals as a request to opt out of any sale or sharing.
Data retention
We keep signup and account information while you are a member, and for a reasonable time afterward for ordinary business records. After that we delete or de-identify it. Server logs are kept for a limited time by our host. You can ask us to delete your information sooner (see below).
Your California privacy rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, may give you the right to:
- know what personal information we have collected about you and how we use and share it;
- request a copy of that information;
- ask us to delete it or correct it;
- opt out of the sale or sharing of personal information (we do not sell or share members’ or applicants’ personal information); and
- exercise these rights without being treated differently.
To make a request, email leads@cafilterleads.com. We may need to confirm your identity, for example by asking you to reply from the email address you used. You may also use an authorized agent. We aim to respond within 45 days.
Security
We use reasonable measures to protect the information we hold. No website or email system is completely secure.
Children
This is a business service and is not directed to anyone under 18.
Changes to this policy
If we update this policy, we will post the new version on this page and change the “Last updated” date.
Contact
Questions about privacy: leads@cafilterleads.com.